Google no longer claims to prioritize “content written by people” in favor of quality content of any kind.
Google has long advocated for “content written by people, for people.” However, according to a recent update, Google is discreetly altering its own regulations to reflect the advent of artificial intelligence.
In the most recent version of Google Search’s “Helpful Content Update,” the term “written by people” has been changed with a statement that Google is constantly monitoring “content created for people” to rank sites on its search engine.
The new language demonstrates that Google views AI as an important tool in content development. Instead of just separating AI from human content, the major search engine wants to showcase good content that benefits consumers regardless of whether it was created by humans or robots.
Meanwhile, Google is investing in artificial intelligence across its products, including an AI-powered news generating service, its own AI chatbot Bard, and new experimental search tools. The company’s strategic strategy is likewise aligned with the updating of its standards.
The search engine leader continues to reward creative, helpful, and human content that adds value to users.
“By definition, if you’re using AI to write your content, it’s going to be rehashed from other sites,” Google Search Relations team lead John Mueller explained on Reddit.
To SEO or not to SEO?
Even when AI improves, content that is repetitious or of low quality could harm search engine optimization. There is still a need for writers and editors to play an integral part in the production of content. Due to their propensity for hallucination, AI models pose a threat when humans are removed from the equation. Some of the mistakes may be humorous or offensive, while others can cost millions of dollars or even put people’s lives at risk.
To optimize a website for search engines like Google is known as search engine optimization, or SEO. A better search engine rating means more exposure and visitors. Content optimization specialists have been working to “beat” search engines like Google’s for years.
Even with advancements in technology, repetitious or poor-quality artificial intelligence material may continue to be harmful to search engine optimization. Writers and editors are still required to take an active part in the process of developing new material. Because AI models have a tendency to hallucinate, the absence of human input in the process poses a risk. It’s possible that some of the mistakes are hilarious or obnoxious, but others have the potential to cost millions of dollars and possibly put people’s lives in jeopardy.
The term “search engine optimization,” or SEO for short, refers to the tactics that can be used to improve the ranks of a website in search engines such as Google. A higher rating means more people will see your content and visit your site. For a long time, search engine optimization (SEO) specialists have attempted to “beat” search engines by tweaking content to correspond to Google’s algorithm.
It appears that Google is penalizing the use of AI for simple content summary or rephrasing, and the search engine has its own techniques of recognizing information that was generated by AI.
This classifier method is completely automated, and it makes use of a model that is based on machine learning. Google claims, which means the company is utilizing AI to differentiate between positive and negative content.
However, a significant obstacle is that the detection of AI material frequently depends on technologies that lack precision. Recent events led to OpenAI removing its own AI classifier after the organization realized it was inaccurate. The identification of AI is difficult since models are actually trained to “appear” human; hence, the conflict between content generators and content discriminators will never be resolved because AI models only become more powerful and accurate over time.
Additionally, there is a risk of model collapse when training AI with AI-generated content generation.
According to Google’s statements, the company is not attempting to replicate AI-generated data but rather to detect it and reward human-written information appropriately. This strategy is more analogous to training a specialized AI discriminator, in which one AI model attempts to build something that seems natural and another AI model attempts to differentiate between natural and artificial creations based on the appearance of the creations. In generative adversarial networks (also known as GANs), this method is already being utilized.
As artificial intelligence becomes more widespread, standards will continue to develop. For the time being, it seems as though Google is more concerned with the quality of the content than with differentiating between contributions made by humans and those made by robots.
